« overview

Time Handsome Store

Seoul, Korea
Artifical light

Client: Time Handsome Store
Architect: Casper Mueller Kneer
Image: Lee Jung Woo

The new architectural identity for Handsome Corporation’s TIME brand has been designed by Casper Mueller Kneer Architects in collaboration with Lichtvision Design. Three main design elements define the space - the custom designed terrazzo flooring with different shades of beige and blue insets, the walls plastered in natural clay and the open grid ceiling which creates a continuous, luminous horizon. The lighting elements are reduced to a minimum. The open grid ceiling is fully backlit to reveal an overall endless luminous horizon. Additional directional spots are integrated into the backlit ceiling to enhance the product display. Cove lighting was installed to remove backdrop shadows from the product display and to provide vertical illumination, so the space feels light and fresh. The new design concept is to be carried out various stores in Seoul and South Korea.